At last! Highly Effective Marketing
Exclusively For Trade Business Owners

"Tradie Marketing Secrets"

How to Double, even Triple your profits this year

It's not hard when you know how!

If you'd like more customers and more profits in your trade business,
then you've come to the right place.

Hello, I’m Annette Welsford from Commonsense Marketing.

Every single one of us needs the valuable services that Tradies provide. But it's a very competitive world.

If I need a plumber or an electrician, how do I know which one to choose? It's important for you to get my attention and convince me that you're the one I should hire above all your competitors.

I'm going to show you how to market your business properly so you're the one that people ring first, over and over again. This doesn't mean spending a lot of money on advertising. Quite the opposite. It means learning how to effectively attract lots of clients and repeat business on a shoestring budget.

I'm married to a tradie, so I know what it's like. I've helped him build his business so he doesn't have to work long hours any more. I've also helped many other small businesses do the same. Now it's your turn!

Remember, it's not the best Tradie who wins the business
you know, it's the best marketer - every time.

Whether you've just finished your apprenticeship and are now ready to launch yourself on the world, or you've been in business for yourself for a while and want to grow your customer base, revenue and profits, here's some tips to help you.

STEP 1 - Get The Right Type of Leads

There's no end to the types of marketing activities you can spend money on to start generating leads. To get the most bang for your buck it's important to create powerful ads and marketing pieces that attract attention and entice the right sort of people to call you first. It's also wise to try a few different strategies so you reach as many people as possible.

Watch this short video to discover
what you need to do to generate more leads
then read on below for more tips.

We help our customers develop great ads and marketing material and show them over 20 different ways to generate quality leads

STEP 2 - Impress with Your Quote/Proposal

Not every job will require a formal proposal or quote. However this is your opportunity to sell your services and your company, so make the most of it. You need to provide the prospect with something more than a price. They'll probably be getting several prices and so you have to show them that you're a better choice than all the others, particularly if your price is higher. Interestingly enough, price is rarely the deciding factor when decisions are made.

Watch this short video to discover
more about how to prepare a professional proposal or quote
then read on below for more tips.

We help you develop an impressive proposal template you can use over and over again

STEP 3 - Get the Business!

"Getting the business" is probably the hardest step for most tradies. I bet you can relate to that. You don't like the "sales" part of the process. Look that's understandable, because you may be rejected or you don't want to come across like a slick salesperson! There's a couple of things you can do to make getting the sale easier.

Watch this short video to discover
what you can do to increase your chances of getting the business
then read on below for more tips.

We provide step-by-step training in the art of "closing the sale". No hard selling techniques, just simple commonsense tips that anyone can do.

STEP 4 - Build a Relationship With a Good Follow Up System

Did you know that the average person needs to be contacted 5 times before they'll purchase? Of course this will differ from person to person and will depend on what they're purchasing. But the point remains that we all like to be made to feel special. I don't mean harassed. I mean reassured, have our questions answered, have the risk reduced.

If you don't follow up an enquiry promptly, you've probably lost that sale.

If you just give a price and don't follow up again, you've probably lost that sale.

People buy from people they like, so build a relationship. Gain trust.

Make sure you have a good system for recording enquiries, conversations and scheduling follow up calls, emails or mailings. Better still automate it, so you know it's going to happen.

We provide step-by-step training and help in setting up a customer contact system to help you increase
lead-to-sale conversion rates

STEP 5 - Build Long Term Client Loyalty

Ensure you deliver a fantastic client experience which delights them and leaves them wanting more. This will do two things for you:

Earn a referral. Your clients will tell their friends and colleagues, particularly if you encourage them to do so with a structured client referral program. But you must EARN the referral first.
Provide you with the opportunity to sell more products and services. They may be your products and services, they may be someone elses.

The relationship doesn't end with your first job. It should be the beginning. But you must stay in touch and continue to provide overwhelming value.

We show how to develop or find
other products and services
to sell to your clients!

STEP 6 - Build a Motivated Team to Support Your Growth

If your team's not happy, your profits will slump. Internal marketing is just as important as external marketing.

Keeping your team motivated, skilled and empowered is the key to ensuring they delight your clients. If your team's happy, your clients are happy. If your clients are happy, business will flood your way.

Our program includes tips and strategies for
building a happy and loyal team
that deliver first rate customer service!

STEP 7 - Make 8 small changes for a 90% profit increase

There's only 8 things you need to improve by 10% to achieve a 90% increase in profits. The unique Commonsense Marketing Profit Calculator is a fantastic tool which shows you exactly how to do this. It's so simple you'll be kicking yourself for not trying it before.

Profit Calcuator

How To Grow Your Business Quickly

Once you understand what to do - your business will take off!

But the answer is NOT to pay someone to do it all for you. That's a waste of your money, and something you probably can't afford right now anyway.

It’s taken me many years and thousands of dollars to acquire the depth of marketing knowledge I have today. Don’t worry I’m not going to bore you with everything I’ve ever learned. Much of it is irrelevant for Small Business.

What I will do is share the most critical information for helping you to market your business in a commonsense way that achieves results.

You’ll learn step by step everything you need to know to be in charge of your business growth.

I'm helping so many small business owners at present

10 ideas you can implement now to stimulate business when everyone is tightening their wallets
How to differentiate yourself from every other tradie in your marketplace
How to plan and prioritise your marketing so you do the most effective things first
How to write fantastic copy for your ads, website (and every other piece of promotional material) which attracts attention and gets results
How to get free publicity in the media
How to generate an ongoing income from your past clients
How to get your clients to recommend you to all their friends
Why you should have a web presence (small website) and how to do it cheaply and effectively
How to drive streams of traffic to your website
How to organise your website so it’s appealing, visitors stay longer and they take action
How to find out who visits your website and what interests them (and doesn’t interest them)
How to make money from your website
How to find low cost expert resources to help you get it all happening
How to "systemise" it all so your business keeps running smoothly, even when you're not around.

I've been searching for something like this, aimed at us tradies for a long time. I'm really impressed by your program, it's taught me heaps and I'm putting it into place right now. Well done, I'll be recommending this great program to other tradies I know
Geoff, Landscaper, Gold Coast

It’s all delivered in our exclusive

Tradie Marketing Secrets Program

I’m really excited about the program. It’s a step by step marketing coaching program, designed to help you to grow a sustainable business.

You learn what to do, and how to do it. You can even get help to do it.

Discover More - click on the images to read our news and published articles
Seven Steps to Increasing Your Profit by 90%	Trade Secrets Out of The Bag	How to Brand Your Business

How do you Know if the Program is Right for You?

Take this quick test

Q1: Has your business growth and profits declined as people tighten their money belts and worry about their jobs?

Q2: Do you wish you had a better way of promoting your services so that your prospects could see how much they really need you, particularly in the current financial climate?

Q3. Do you wish you knew more about marketing so that you could confidently try a number of different strategies and achieve far better results?

Q4. Do you wish you had someone to talk to and help you plan and execute your marketing?

Q5: Would you like to know how to generate repeat business so you don't have to constantly chase new business?

If you answered YES to any of these questions, then you’ll be delighted with our Tradie Marketing Secrets program.

Once you understand and conquer the marketing, everything else will flow and you'll wonder just where the money has been hiding all these years.

Who is Tradie Marketing Secrets Suitable for?

Anyone who is currently operating their own trade business - plumbers, electrical contractors, gardeners, tilers, carpet layers, tree loppers, landscapers, painters, brickies, builders, handymen . . .
Anyone who is just starting out and wants to set up the marketing properly from the outset to ensure the business takes off

What Sort of Skills or Prior Experience Will You Need?

You don’t need to have completed any marketing courses.
You don’t need to be an IT expert.
All you need is a desire to grow your business and a willingness to learn new concepts and techniques.

A word of warning though: this program is not suitable for everyone. It's only for tradies who are committed to growing their business. It's definitely not for people who are afraid of change.

Remember you will never achieve a different result if you keep doing the same old thing. We’ll show you how to overcome any doubts or fears and welcome and implement new ideas.

What You Need To Do Now

Click on the button below to find out full details of the program. You'll be quite surprised by how much you get and what you're going to learn! You'll be particularly impressed by how inexpensive it is!

You’ll discover:

What’s covered
How it’s delivered
What’s expected of you
Your “Tradie Secrets” bonuses
How small your investment is

I look forward to helping you to grow and prosper like you've never known before!

Your Trade Business Marketing Mentor

Annette Welsford

At last! Highly Effective Marketing Exclusively For Trade Business Owners